Millions of Americans are looking for the private health insurance for their individual needs. Here’s how to generate quality health insurance leads!
Health Insurance can be a tricky business. It seems as if every day, there is something new happening in the industry.The good thing is that there will always be a need for health insurance. Even when a large portion of the population is insured, they will always be shopping for better coverage at a better price.
If you are in the healthcare business and need solid health insurance leads, you know that quality trumps quantity. Quality leads to more sales and stops valuable time from being wasted.There are some techniques that will help you get those quality leads. Let’s take a look at those methods and how they can benefit you…
If you provide quality service, your customers are likely to tell their friends and family about it. Even though fewer people trust businesses, they do trust people close to them.There are ways to ensure that your customers are actively working to expand your business. Offering promotions for referrals is one way to get health insurance leads, as is simply asking people to review you on social media.
Social Media Marketing to Get Health Insurance Leads
The idea of social media marketing leading to increase business has always been popular. After all, you will be reaching a large number of people. Additionally, these people are often interested in getting to know what your service can do for them. The dilemma is that you will also be reaching people that have no interest in your product.
Let’s say that you advertise in a newspaper that has a readership of 500,000 people. Well, news-“papers” are dead but the New York Times or Washington Post still sell advertising space. So…out of 500K, how many of those readers are actively looking for health insurance? The ones that aren’t will skip over your ad that you paid top dollar for because of a large number of potential readers. Finally, how many looking for health insurance will read the part of the paper that your ad will be placed on?
Why pay a premium price for eyeballs that might not fall onto your ad?
The two main ways of generating health insurance leads then seem to have flaws. Unavoidably, this large net modality has a risky side to it. Hitting the wrong people with a marketing campaign can cause serious repercussions. Re-marketing and targeted solutions must also consider problems such as list burn-out, complaints and CAN-SPAM or TPCA violations.
So…what’s the solution?
Targeted Health Insurance Lead Lists!
There are two major benefits to health insurance lead lists:
One is that the leads you receive are people that have signed up for quotes or information about health insurance. You know that the leads you are getting have a real interest in your product. The second is that you get these leads for pennies on the dollar when compared to traditional advertising. You aren’t paying to advertise to the million people that watch the daytime television show your commercial will appear in. Instead, you are only paying for the people that are interested in you.
Targeted lead lists mitigate the drawbacks in advertising driven leads while enhancing the positive aspects. People who are “asking for it” are much less likely to complain and much more likely to consider a well crafted offer. It’s as simple as that: Find the people that want something and give them what they want.
Know Who Your Leads Are Coming From
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