Enhance The Data, Leads and Prospects You Already Have

A vast wealth of information is available to append to your lists and data that can help you connect on a much more personal level and convert much better

What Is Data Enhancement?

The goal of data enhancement is to make your data a more valuable asset. When you get more out of it, you can do more with it. We can increase your conversions by enhancing your data with geographic, demographic, psychographic, and firmographic data elements.

We Are Number #2 In The Enhancement Biz So We Try Harder

Yes, there is a list business that has more fields appended to each person’s record than we do.  However, we are very proud of our MASSIVE 1296 different consumer selections. It is ALMOST the biggest out there… 

The problem for marketers is that “The Big Guys” – who are sitting on this mega monster database – don’t share their data easily like we do…. And theirs is not reasonably priced. You see, Facebook has over 1500 data points on every one of it’s users.  This would include all of a users activities within FB. 

On the other hand, our data points reach far beyond Facebook’s little universe.

Therefore, we would appear to be the best value around for quality, reasonably priced data enhancement!

Here is a Break-out of Our Segments Available For You To Target

Click the + in upper right of the rows below to read the options within that category

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LIFE EVENT
Recent Home Buyer 
Recent Mortgage Borrower 
New Parent 
Child Near High School Graduation in HH 
College Graduate 
Empty Nester 
Entering Adulthood 
Expectant Parent 
Vehicle – Intend to Purchase 
Recent Divorce 
Newlywed 
New Mover
FINANCIAL
Income – Estimated Household – 100% 
Income – Estimated Household – Higher Ranges 
Investors – Highly Likely 
Investors – Likely 
NetWorth 
Income – Estimated Household 
Income – Estimated Household – Narrow Ranges 
Economic Stability Indicator  
AGE
Adult Age Ranges Present in Household – 100% 
Children’s Age Ranges Present in Household – 100% 
Age in Two-Year Increments – 1st Individual – 100% 
Adult Age Ranges Present in Household 
Date of Birth – 1st Individual (YYYY/MM) 
Age in Two-Year Increments – 1st Individual 
Age in Two-Year Increments – 2nd Individual 
Date of Birth – 2nd Individual (YYYY/MM) 
Date of Birth – Input Individual (YYYY/MM) 
DOB – Input Individual Default to 1st Individual (YYYY/MM) 
Age in Two-Year Increments – Input Individual (can’t select with 8627) 
Age – Input Individual Default to 1st Individual (can’t select with 8626) 
Age in Two-Year Increments – 3rd Individual 
Date of Birth – 4th Individual (YYYY/MM) 
Age in Two-Year Increments – 4th Individual 
Date of Birth – 5th Individual (YYYY/MM) 
Age in Two-Year Increments – 5th Individual 
Date of Birth – 3rd Individual (YYYY/MM) 
BEHAVIOR
Credit Card Use – American Express 
Credit Card Use – Discover 
Credit Card Use – Gasoline or Retail Card 
Credit Card Use – MasterCard 
Credit Card Use – VISA 
Investments – Active – Behavior 
Community Involvement – Causes Supported Financially 
HEALTH INTEREST
Health – Allergy Related 
Health – Arthritis / Mobility Interest in HH 
Health – Cholesterol Focus in HH 
Health – Diabetic Interest in HH 
Health – Disabled Interest in HH 
Health – Homeopathic Interest in HH 
Health – Organic Focus in HH 
Health – Orthopedic Interest in HH 
Health – Senior Needs Interest in HH 
TRAVEL
Business Travel – Domestic 
Travel Purchases – Date of Last Purchase 
Travel – Dollars Spent – 2 Year Average 
Travel – Read Books or Magazines on Travel 
Travel – Airline 
Travel – Frequent Flyer 
Vacation Travel – Canada 
Vacation Travel – Casino 
Vacation Travel – Cruise 
Vacation Travel – Leisure 
Vacation Travel – RV 
Vacation Travel – Time Share 
Vacation Travel – United States 
Vacation Travel – International 
TECHNOLOGY
Internet Connection Type  
Internet Provider (IP) Domain Email 
Internet Provider (IP) Connect  
PC Owner 
PC DSL/High Speed User 
PC Operating System 
PC Software Buyer 
PC Software Recency Date 
TeleTrends – Internet User 
TeleTrends – Cellular User 
TeleTrends – International Long Distance User 
TeleTrends – Optional Calling Services 
TeleTrends – Top 20 Percent Long Distance User 
VEHICLES
Vehicle/Auto – New / Used Indicator – 1st Vehicle 
Vehicle/Auto – New / Used Indicator – 2nd Vehicle 
Vehicle – Truck/Motorcycle/RV Owner 
Vehicle – New Car Buyer 
Vehicle – Known Owned Number 
Vehicle – Dominant Lifestyle Indicator 
Vehicle – Make Code – 1st Vehicle (numerical format) 
Vehicle – Model Code – 1st Vehicle (numerical format) 
Vehicle – Year – 1st Vehicle 
Vehicle – Make Code – 1st Vehicle (alpha format) 
Vehicle – Model Code – 1st Vehicle (alpha format) 
Vehicle – Make Code – 2nd Vehicle (numerical format) 
Vehicle – Model Code – 2nd Vehicle (numerical format) 
Vehicle – Year – 2nd Vehicle 
Vehicle – Make Code – 2nd Vehicle (alpha format) 
Vehicle – Model code – 2nd Vehicle (alpha format) 
ETHNICITY
Ethnicity – African American 
African American Professionals 
Ethnicity – Asian 
Ethnicity – Hispanic 
African American Educational Attainment Index – GS 
African American Socioeconomic Status (SES) – GS 
African American Socioeconomic Status (SES) Index – GS 
Asian Assimilation Index – GS 
Asian Dominant Country of Origin – GS 
Asian Educational Attainment Index – GS 
Asian Socioeconomic Status (SES) – GS 
Asian Socioeconomic Status (SES) Index – GS 
Asian Technology Adoption Index – GS 
Dominant Country of Origin – GS 
Dominant Race or Ethnicity – GS 
Foreign Born Index – GS 
Foreign Language Index – GS 
Hispanic Dominant Country of Origin – GS 
Hispanic Educational Attainment Index – GS 
Hispanic Language Usage Index – GS 
Hispanic Language Usage Segment – GS 
Hispanic Socioeconomic Status (SES) – GS 
Hispanic Socioeconomic Status (SES) Index – GS 
Hispanic Technology Adoption Index – GS 
Hispanicity Acculturation Segment Code – GS 
Hispanicity Assimilation Index – GS 
Origin – Dominant Locale – GS 
Origin – Dominant Locale Score – GS 
Origin – Dominant Region – GS 
Origin – Dominant Region Score – GS 
Overall Assimilation Index – GS 
Overall Educational Attainment Index – GS 
Overall Socioeconomic Status (SES) – GS 
Overall Socioeconomic Status (SES) Index – GS 
Overall Technology Adoption Index – GS 
White Educational Attainment Index – GS 
White Non-Hispanic Educational Attainment Index – GS 
White Socioeconomic Status (SES) – GS 
White Socioeconomic Status (SES) Index – GS 
Ethnicity – Group Codes – E-Tech 
Hispanic Assimilation Index – E-Tech 
Ethnic Code – Surname 
Ethnic Code – ET
Religious Affiliation Code – ET
INDIVIDUAL CHARACTERISTICS
Occupation – Detail – Input Individual 
Consumer Prominence Indicator  
Political Party – Input Individual 
Occupation – Input Individual 
Gender – Input Individual 
HOUSEHOLD CHARACTERISTICS
Business Owner 
Single Parent 
Insurance – Own Life Insurance Policy 
Veteran 
Congressional District 
Inferred Household Rank 
Smoker 
Number of Children – 100% 
Marital Status – 100% 
Presence of Children – 100% 
Number of Adults – 100% 
Household Size – 100% 
Education – 1st Individual – 100% 
SOHO Indicator 
Political Party – 1st Individual 
Political Party – 2nd Individual 
Political Party – 3rd Individual 
Political Party – 4th Individual 
Political Party – 5th Individual 
Children’s Age Ranges Present in Household 
Children – Number in Household 
Children’s Age – 1 Year Increments 
Occupation – 1st Individual 
Occupation – 2nd Individual 
Marital Status in the Household 
First Name / Gender – 1st Individual 
First Name / Gender – 2nd Individual 
Base Record Verification Date 
Working Woman 
Presence of Children 
Number of Adults 
Household Size 
Generations in Household 
LifeStages Code 
First Name / Gender – 3rd Individual 
First Name / Gender – 4th Individual 
First Name / Gender – 5th Individual 
Occupation – 3rd Individual 
Occupation – 4th Individual 
Occupation – 5th Individual 
Young Adult in Household 
Senior Adult in Household 
Telephone Number 
INTERESTS
Wireless Product Buyer 
Fashion 
History / Military 
Smoking / Tobacco 
Celebrities 
Current Affairs / Politics 
Theater / Performing Arts 
Community / Charities 
Religious / Inspirational 
Science / Space 
Strange and Unusual 
Career Improvement 
Food – Wines 
Arts 
Reading – General 
Reading – Best Sellers 
Reading – Religious / Inspirational 
Reading – Science Fiction 
Reading – Magazines 
Reading – Audio Books 
Cooking – General 
Cooking – Gourmet 
Cooking – Low Fat 
Foods – Vegetarian 
Foods – Natural 
Travel – Domestic 
Travel – International 
RV 
Travel – Family Vacations 
Travel – Cruise Vacations 
Exercise – Running / Jogging 
Exercise – Walking 
Exercise – Aerobic 
Crafts 
Photography 
Aviation 
Auto Work 
Sewing / Knitting / Needlework 
Woodworking 
Games – Board Games / Puzzles 
Music – Home Stereo 
Music Player 
Music Collector 
Music – Avid Listener 
Movie Collector 
TV – Cable 
Games – Video Games 
Movies at Home 
TV – Satellite Dish 
Health/Medical 
Dieting / Weight Loss 
Self Improvement 
Cat Owner 
Dog Owner 
Other Pet Owner 
House Plants 
Parenting 
Children’s Interests 
Grandchildren 
Spectator Sports – Auto / Motorcycle Racing 
Spectator Sports – Football 
Spectator Sports – Baseball 
Spectator Sports – Basketball 
Spectator Sports – Hockey 
Spectator Sports – Soccer 
Spectator Sports – Tennis 
Collectibles – General 
Collectibles – Stamps 
Collectibles – Coins 
Collectibles – Arts 
Collectibles – Antiques 
Investments – Personal 
Investments – Real Estate 
Investments – Stocks / Bonds 
Computers 
PC Internet / Online Service User 
PC Modem Owner 
Games – Computer Games 
Wireless – Cellular Phone Owner 
Consumer Electronics 
Fishing 
Camping / Hiking 
Hunting / Shooting 
Boating / Sailing 
Water Sports 
Scuba Diving 
Biking / Mountain Biking 
Environmental Issues 
Tennis 
Golf 
Snow Skiing 
Motorcycling 
Equestrian 
Home Furnishings / Decorating 
Home Improvement 
Gardening 
Gaming – Lottery 
Gaming – Casino 
Sweepstakes / Contests 
Sports Grouping 
Outdoors Grouping 
Travel Grouping 
Reading Grouping 
Cooking / Food Grouping 
Exercise / Health Grouping 
Movie / Music Grouping 
Electronics / Computers Grouping 
Home Improvement Grouping 
Investing / Finance Grouping 
Collectibles and Antiques Grouping 
Boat Owner 
Career 
Christian Families 
Collectibles – Sports Memorabilia 
Education Online 
TV Reception – HDTV/Satellite Dish – Interest 
Investments – Foreign 
NASCAR 
Reading – Financial Newsletter Subscribers 
Beauty/Cosmetics 
Home Improvement – Do-It-Yourselfers 
Money Seekers 
Our Nation’s Heritage 
Spectator Sports – TV Sports 
Home Video Recording 
Collector – Avid 
Home Living 
DIY Living 
Sporty Living 
Upscale Living 
Cultural/Artistic Living 
Highbrow 
High-Tech Living 
Power Boating 
Common Living 
Professional Living 
Broader Living 
Chiphead 
TV Guide 
REAL PROPERTY
Home/Owner Renter – 100% 
Home Length of Residence – 100% 
Investment – Estimated Residential Properties Owned (RP) 
Home Loan Date 1 (RP) 
Home Length of Residence – Ranges (RP) 
Home Loan Amount Total – Estimated – Ranges (RP) 
Home Market Value – Estimated – Ranges (RP) 
Home Lot Square Footage – Ranges (RP) 
Home Year Built – Ranges (RP) 
Home Square Footage – Ranges (RP) 
Home Room Count (RP) 
Home Heating / Cooling (RP) 
Home Exterior (RP) 
Home Roof Type (RP) 
Site Zip (RP) 
Home Market Value Deciles – Estimated (RP) 
Owner Type Detail (RP) 
Trust Owned (RP) 
Home Assessed Value – Ranges (RP) 
Fips County Code (RP) 
Fips State Code (RP) 
Home Heat Source (RP) 
Home Purchase Amount – Ranges (RP) 
Home Loan Date 2 (RP) 
Home Loan Date 3 (RP) 
Home Lender Name 1 – Original (RP)  
Home Lender Name 2 – Original (RP) 
Home Lender Name 3 – Original (RP) 
Home Loan Amount 1 – Original Ranges (RP) 
Home Loan Amount 2 – Original Ranges (RP) 
Home Loan Amount 3 – Original Ranges (RP) 
Home Loan Type 1 (RP) 
Home Loan Type 2 (RP) 
Home Loan Interest Rate Type 1 (RP) 
Home Loan Interest Rate Type 2 (RP) 
Home Loan Interest Rate Type 3 (RP) 
Home Loan Transaction Type 1 (RP) 
Home Loan Transaction Type 2 (RP) 
Home Owner (RP) 
Home Purchase Date – Year / Month (RP) 
Home Purchase Year (RP) 
Home Property Type Detail (RP) 
Length of Residence – Actual (RP) 
Home Market Value – Estimated – Premier Ranges (RP) 
Home Loan-to-Value – Estimated – Ranges (RP) 
Home Equity Available – Estimated – Ranges (RP) 
Home Equity Lendable – Estimated – Ranges (RP) 
Investor – Real Estate (RP) 
Home Square Footage – Actual (RP) 
Home Lot Square Footage – Actual (RP) 
Home Owners Insurance Expiration Date (X-Date) (RP) 
Home Pool Present 
Home Year Built – Actual (RP) 
Home Assessor Parcel Number (RP) 
Home Bedroom Count (RP) 
Home Owner / Renter 
Home Length of Residence 
Dwelling Type 
Home Property Type 
Home Market Value – Estimated 
Home Purchase Date (YYYY/MM) 
Home Purchase Year (YYYY) 
Home Purchase Month (MM) 
Home Equity Available – Estimated – Ranges 
Home Property Type (RP) 
Home Loan Amount – Original – Actual (RP) 
Home Loan Transaction Type 3 (RP) 
Home Loan-to-Value – Estimated – Actual (RP) 
Home Purchase Amount – Actual (RP) 
Home Equity Lendable – Estimated – Actual (RP)  
Home Equity Available – Estimated – Actual (RP) 
Home Loan Amount 1 – Original – Actual (RP) 
Home Assessed Value – Actual (RP) 
Home Loan Amount 2 – Original – Actual (RP) 
Home Loan Amount 3 – Original – Actual (RP) 
Home Owner Type (RP) 
Home Year Built 
Move Date 
Home – Lender Standardization Code 1 (RP) 
Home – Lender Standardization Code 2 (RP) 
Home – Lender Standardization Code 3 (RP) 
Home Lender Type 1 – Original (RP) 
Home Lender Type 2 – Original (RP) 
Home Lender Type 3 – Original (RP) 
Home Line of Credit 2 (RP) 
Home Line of Credit 3 (RP) 
Market Value Quality Indicator (RP) 
Home – Length of Residence – Actual (RP) 
Home Loan Type 3 (RP)  
BUYING ACTIVITY

The BUYING ACTIVITY category includes a staggering 860 different options, so we made them their own page.

Click Here to visit all 860 BUYING ACTIVITY options you have to choose from to target.

Business Information Appending

Here are the fields that we can add to your B2B lists:

  • INDUSTRY TYPE – SIC, NAICS
  • GEOGRAPHY – state, county, radius around address or ZIP, ZIP codes, cities, metro areas, area codes, codes routes, neighborhoods
  • SIZE OF BUSINESS – sales volume, square footage, expenses, fleet size
  • OTHER – years in business, ethnicity

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