Enhance The Data, Leads and Prospects You Already Have
A vast wealth of information is available to append to your lists and data that can help you connect on a much more personal level and convert much better
What Is Data Enhancement?
The goal of data enhancement is to make your data a more valuable asset. When you get more out of it, you can do more with it. We can increase your conversions by enhancing your data with geographic, demographic, psychographic, and firmographic data elements.
We Are Number #2 In The Enhancement Biz So We Try Harder
Yes, there is a list business that has more fields appended to each person’s record than we do. However, we are very proud of our MASSIVE 1296 different consumer selections. It is ALMOST the biggest out there…
The problem for marketers is that “The Big Guys” – who are sitting on this mega monster database – don’t share their data easily like we do…. And theirs is not reasonably priced. You see, Facebook has over 1500 data points on every one of it’s users. This would include all of a users activities within FB.
On the other hand, our data points reach far beyond Facebook’s little universe.
Therefore, we would appear to be the best value around for quality, reasonably priced data enhancement!
Here is a Break-out of Our Segments Available For You To Target
Click the + in upper right of the rows below to read the options within that category
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LIFE EVENT
| Recent Home Buyer |
| Recent Mortgage Borrower |
| New Parent |
| Child Near High School Graduation in HH |
| College Graduate |
| Empty Nester |
| Entering Adulthood |
| Expectant Parent |
| Vehicle – Intend to Purchase |
| Recent Divorce |
| Newlywed |
| New Mover |
FINANCIAL
| Income – Estimated Household – 100% |
| Income – Estimated Household – Higher Ranges |
| Investors – Highly Likely |
| Investors – Likely |
| NetWorth |
| Income – Estimated Household |
| Income – Estimated Household – Narrow Ranges |
| Economic Stability Indicator |
AGE
| Adult Age Ranges Present in Household – 100% |
| Children’s Age Ranges Present in Household – 100% |
| Age in Two-Year Increments – 1st Individual – 100% |
| Adult Age Ranges Present in Household |
| Date of Birth – 1st Individual (YYYY/MM) |
| Age in Two-Year Increments – 1st Individual |
| Age in Two-Year Increments – 2nd Individual |
| Date of Birth – 2nd Individual (YYYY/MM) |
| Date of Birth – Input Individual (YYYY/MM) |
| DOB – Input Individual Default to 1st Individual (YYYY/MM) |
| Age in Two-Year Increments – Input Individual (can’t select with 8627) |
| Age – Input Individual Default to 1st Individual (can’t select with 8626) |
| Age in Two-Year Increments – 3rd Individual |
| Date of Birth – 4th Individual (YYYY/MM) |
| Age in Two-Year Increments – 4th Individual |
| Date of Birth – 5th Individual (YYYY/MM) |
| Age in Two-Year Increments – 5th Individual |
| Date of Birth – 3rd Individual (YYYY/MM) |
BEHAVIOR
| Credit Card Use – American Express |
| Credit Card Use – Discover |
| Credit Card Use – Gasoline or Retail Card |
| Credit Card Use – MasterCard |
| Credit Card Use – VISA |
| Investments – Active – Behavior |
| Community Involvement – Causes Supported Financially |
HEALTH INTEREST
| Health – Allergy Related |
| Health – Arthritis / Mobility Interest in HH |
| Health – Cholesterol Focus in HH |
| Health – Diabetic Interest in HH |
| Health – Disabled Interest in HH |
| Health – Homeopathic Interest in HH |
| Health – Organic Focus in HH |
| Health – Orthopedic Interest in HH |
| Health – Senior Needs Interest in HH |
TRAVEL
| Business Travel – Domestic |
| Travel Purchases – Date of Last Purchase |
| Travel – Dollars Spent – 2 Year Average |
| Travel – Read Books or Magazines on Travel |
| Travel – Airline |
| Travel – Frequent Flyer |
| Vacation Travel – Canada |
| Vacation Travel – Casino |
| Vacation Travel – Cruise |
| Vacation Travel – Leisure |
| Vacation Travel – RV |
| Vacation Travel – Time Share |
| Vacation Travel – United States |
| Vacation Travel – International |
TECHNOLOGY
| Internet Connection Type |
| Internet Provider (IP) Domain Email |
| Internet Provider (IP) Connect |
| PC Owner |
| PC DSL/High Speed User |
| PC Operating System |
| PC Software Buyer |
| PC Software Recency Date |
| TeleTrends – Internet User |
| TeleTrends – Cellular User |
| TeleTrends – International Long Distance User |
| TeleTrends – Optional Calling Services |
| TeleTrends – Top 20 Percent Long Distance User |
VEHICLES
| Vehicle/Auto – New / Used Indicator – 1st Vehicle |
| Vehicle/Auto – New / Used Indicator – 2nd Vehicle |
| Vehicle – Truck/Motorcycle/RV Owner |
| Vehicle – New Car Buyer |
| Vehicle – Known Owned Number |
| Vehicle – Dominant Lifestyle Indicator |
| Vehicle – Make Code – 1st Vehicle (numerical format) |
| Vehicle – Model Code – 1st Vehicle (numerical format) |
| Vehicle – Year – 1st Vehicle |
| Vehicle – Make Code – 1st Vehicle (alpha format) |
| Vehicle – Model Code – 1st Vehicle (alpha format) |
| Vehicle – Make Code – 2nd Vehicle (numerical format) |
| Vehicle – Model Code – 2nd Vehicle (numerical format) |
| Vehicle – Year – 2nd Vehicle |
| Vehicle – Make Code – 2nd Vehicle (alpha format) |
| Vehicle – Model code – 2nd Vehicle (alpha format) |
ETHNICITY
| Ethnicity – African American |
| African American Professionals |
| Ethnicity – Asian |
| Ethnicity – Hispanic |
| African American Educational Attainment Index – GS |
| African American Socioeconomic Status (SES) – GS |
| African American Socioeconomic Status (SES) Index – GS |
| Asian Assimilation Index – GS |
| Asian Dominant Country of Origin – GS |
| Asian Educational Attainment Index – GS |
| Asian Socioeconomic Status (SES) – GS |
| Asian Socioeconomic Status (SES) Index – GS |
| Asian Technology Adoption Index – GS |
| Dominant Country of Origin – GS |
| Dominant Race or Ethnicity – GS |
| Foreign Born Index – GS |
| Foreign Language Index – GS |
| Hispanic Dominant Country of Origin – GS |
| Hispanic Educational Attainment Index – GS |
| Hispanic Language Usage Index – GS |
| Hispanic Language Usage Segment – GS |
| Hispanic Socioeconomic Status (SES) – GS |
| Hispanic Socioeconomic Status (SES) Index – GS |
| Hispanic Technology Adoption Index – GS |
| Hispanicity Acculturation Segment Code – GS |
| Hispanicity Assimilation Index – GS |
| Origin – Dominant Locale – GS |
| Origin – Dominant Locale Score – GS |
| Origin – Dominant Region – GS |
| Origin – Dominant Region Score – GS |
| Overall Assimilation Index – GS |
| Overall Educational Attainment Index – GS |
| Overall Socioeconomic Status (SES) – GS |
| Overall Socioeconomic Status (SES) Index – GS |
| Overall Technology Adoption Index – GS |
| White Educational Attainment Index – GS |
| White Non-Hispanic Educational Attainment Index – GS |
| White Socioeconomic Status (SES) – GS |
| White Socioeconomic Status (SES) Index – GS |
| Ethnicity – Group Codes – E-Tech |
| Hispanic Assimilation Index – E-Tech |
| Ethnic Code – Surname |
| Ethnic Code – ET |
| Religious Affiliation Code – ET |
INDIVIDUAL CHARACTERISTICS
| Occupation – Detail – Input Individual |
| Consumer Prominence Indicator |
| Political Party – Input Individual |
| Occupation – Input Individual |
| Gender – Input Individual |
HOUSEHOLD CHARACTERISTICS
| Business Owner |
| Single Parent |
| Insurance – Own Life Insurance Policy |
| Veteran |
| Congressional District |
| Inferred Household Rank |
| Smoker |
| Number of Children – 100% |
| Marital Status – 100% |
| Presence of Children – 100% |
| Number of Adults – 100% |
| Household Size – 100% |
| Education – 1st Individual – 100% |
| SOHO Indicator |
| Political Party – 1st Individual |
| Political Party – 2nd Individual |
| Political Party – 3rd Individual |
| Political Party – 4th Individual |
| Political Party – 5th Individual |
| Children’s Age Ranges Present in Household |
| Children – Number in Household |
| Children’s Age – 1 Year Increments |
| Occupation – 1st Individual |
| Occupation – 2nd Individual |
| Marital Status in the Household |
| First Name / Gender – 1st Individual |
| First Name / Gender – 2nd Individual |
| Base Record Verification Date |
| Working Woman |
| Presence of Children |
| Number of Adults |
| Household Size |
| Generations in Household |
| LifeStages Code |
| First Name / Gender – 3rd Individual |
| First Name / Gender – 4th Individual |
| First Name / Gender – 5th Individual |
| Occupation – 3rd Individual |
| Occupation – 4th Individual |
| Occupation – 5th Individual |
| Young Adult in Household |
| Senior Adult in Household |
| Telephone Number |
INTERESTS
| Wireless Product Buyer |
| Fashion |
| History / Military |
| Smoking / Tobacco |
| Celebrities |
| Current Affairs / Politics |
| Theater / Performing Arts |
| Community / Charities |
| Religious / Inspirational |
| Science / Space |
| Strange and Unusual |
| Career Improvement |
| Food – Wines |
| Arts |
| Reading – General |
| Reading – Best Sellers |
| Reading – Religious / Inspirational |
| Reading – Science Fiction |
| Reading – Magazines |
| Reading – Audio Books |
| Cooking – General |
| Cooking – Gourmet |
| Cooking – Low Fat |
| Foods – Vegetarian |
| Foods – Natural |
| Travel – Domestic |
| Travel – International |
| RV |
| Travel – Family Vacations |
| Travel – Cruise Vacations |
| Exercise – Running / Jogging |
| Exercise – Walking |
| Exercise – Aerobic |
| Crafts |
| Photography |
| Aviation |
| Auto Work |
| Sewing / Knitting / Needlework |
| Woodworking |
| Games – Board Games / Puzzles |
| Music – Home Stereo |
| Music Player |
| Music Collector |
| Music – Avid Listener |
| Movie Collector |
| TV – Cable |
| Games – Video Games |
| Movies at Home |
| TV – Satellite Dish |
| Health/Medical |
| Dieting / Weight Loss |
| Self Improvement |
| Cat Owner |
| Dog Owner |
| Other Pet Owner |
| House Plants |
| Parenting |
| Children’s Interests |
| Grandchildren |
| Spectator Sports – Auto / Motorcycle Racing |
| Spectator Sports – Football |
| Spectator Sports – Baseball |
| Spectator Sports – Basketball |
| Spectator Sports – Hockey |
| Spectator Sports – Soccer |
| Spectator Sports – Tennis |
| Collectibles – General |
| Collectibles – Stamps |
| Collectibles – Coins |
| Collectibles – Arts |
| Collectibles – Antiques |
| Investments – Personal |
| Investments – Real Estate |
| Investments – Stocks / Bonds |
| Computers |
| PC Internet / Online Service User |
| PC Modem Owner |
| Games – Computer Games |
| Wireless – Cellular Phone Owner |
| Consumer Electronics |
| Fishing |
| Camping / Hiking |
| Hunting / Shooting |
| Boating / Sailing |
| Water Sports |
| Scuba Diving |
| Biking / Mountain Biking |
| Environmental Issues |
| Tennis |
| Golf |
| Snow Skiing |
| Motorcycling |
| Equestrian |
| Home Furnishings / Decorating |
| Home Improvement |
| Gardening |
| Gaming – Lottery |
| Gaming – Casino |
| Sweepstakes / Contests |
| Sports Grouping |
| Outdoors Grouping |
| Travel Grouping |
| Reading Grouping |
| Cooking / Food Grouping |
| Exercise / Health Grouping |
| Movie / Music Grouping |
| Electronics / Computers Grouping |
| Home Improvement Grouping |
| Investing / Finance Grouping |
| Collectibles and Antiques Grouping |
| Boat Owner |
| Career |
| Christian Families |
| Collectibles – Sports Memorabilia |
| Education Online |
| TV Reception – HDTV/Satellite Dish – Interest |
| Investments – Foreign |
| NASCAR |
| Reading – Financial Newsletter Subscribers |
| Beauty/Cosmetics |
| Home Improvement – Do-It-Yourselfers |
| Money Seekers |
| Our Nation’s Heritage |
| Spectator Sports – TV Sports |
| Home Video Recording |
| Collector – Avid |
| Home Living |
| DIY Living |
| Sporty Living |
| Upscale Living |
| Cultural/Artistic Living |
| Highbrow |
| High-Tech Living |
| Power Boating |
| Common Living |
| Professional Living |
| Broader Living |
| Chiphead |
| TV Guide |
REAL PROPERTY
| Home/Owner Renter – 100% |
| Home Length of Residence – 100% |
| Investment – Estimated Residential Properties Owned (RP) |
| Home Loan Date 1 (RP) |
| Home Length of Residence – Ranges (RP) |
| Home Loan Amount Total – Estimated – Ranges (RP) |
| Home Market Value – Estimated – Ranges (RP) |
| Home Lot Square Footage – Ranges (RP) |
| Home Year Built – Ranges (RP) |
| Home Square Footage – Ranges (RP) |
| Home Room Count (RP) |
| Home Heating / Cooling (RP) |
| Home Exterior (RP) |
| Home Roof Type (RP) |
| Site Zip (RP) |
| Home Market Value Deciles – Estimated (RP) |
| Owner Type Detail (RP) |
| Trust Owned (RP) |
| Home Assessed Value – Ranges (RP) |
| Fips County Code (RP) |
| Fips State Code (RP) |
| Home Heat Source (RP) |
| Home Purchase Amount – Ranges (RP) |
| Home Loan Date 2 (RP) |
| Home Loan Date 3 (RP) |
| Home Lender Name 1 – Original (RP) |
| Home Lender Name 2 – Original (RP) |
| Home Lender Name 3 – Original (RP) |
| Home Loan Amount 1 – Original Ranges (RP) |
| Home Loan Amount 2 – Original Ranges (RP) |
| Home Loan Amount 3 – Original Ranges (RP) |
| Home Loan Type 1 (RP) |
| Home Loan Type 2 (RP) |
| Home Loan Interest Rate Type 1 (RP) |
| Home Loan Interest Rate Type 2 (RP) |
| Home Loan Interest Rate Type 3 (RP) |
| Home Loan Transaction Type 1 (RP) |
| Home Loan Transaction Type 2 (RP) |
| Home Owner (RP) |
| Home Purchase Date – Year / Month (RP) |
| Home Purchase Year (RP) |
| Home Property Type Detail (RP) |
| Length of Residence – Actual (RP) |
| Home Market Value – Estimated – Premier Ranges (RP) |
| Home Loan-to-Value – Estimated – Ranges (RP) |
| Home Equity Available – Estimated – Ranges (RP) |
| Home Equity Lendable – Estimated – Ranges (RP) |
| Investor – Real Estate (RP) |
| Home Square Footage – Actual (RP) |
| Home Lot Square Footage – Actual (RP) |
| Home Owners Insurance Expiration Date (X-Date) (RP) |
| Home Pool Present |
| Home Year Built – Actual (RP) |
| Home Assessor Parcel Number (RP) |
| Home Bedroom Count (RP) |
| Home Owner / Renter |
| Home Length of Residence |
| Dwelling Type |
| Home Property Type |
| Home Market Value – Estimated |
| Home Purchase Date (YYYY/MM) |
| Home Purchase Year (YYYY) |
| Home Purchase Month (MM) |
| Home Equity Available – Estimated – Ranges |
| Home Property Type (RP) |
| Home Loan Amount – Original – Actual (RP) |
| Home Loan Transaction Type 3 (RP) |
| Home Loan-to-Value – Estimated – Actual (RP) |
| Home Purchase Amount – Actual (RP) |
| Home Equity Lendable – Estimated – Actual (RP) |
| Home Equity Available – Estimated – Actual (RP) |
| Home Loan Amount 1 – Original – Actual (RP) |
| Home Assessed Value – Actual (RP) |
| Home Loan Amount 2 – Original – Actual (RP) |
| Home Loan Amount 3 – Original – Actual (RP) |
| Home Owner Type (RP) |
| Home Year Built |
| Move Date |
| Home – Lender Standardization Code 1 (RP) |
| Home – Lender Standardization Code 2 (RP) |
| Home – Lender Standardization Code 3 (RP) |
| Home Lender Type 1 – Original (RP) |
| Home Lender Type 2 – Original (RP) |
| Home Lender Type 3 – Original (RP) |
| Home Line of Credit 2 (RP) |
| Home Line of Credit 3 (RP) |
| Market Value Quality Indicator (RP) |
| Home – Length of Residence – Actual (RP) |
| Home Loan Type 3 (RP) |
BUYING ACTIVITY
The BUYING ACTIVITY category includes a staggering 860 different options, so we made them their own page.
Click Here to visit all 860 BUYING ACTIVITY options you have to choose from to target.
Business Information Appending
Here are the fields that we can add to your B2B lists:
- INDUSTRY TYPE – SIC, NAICS
- GEOGRAPHY – state, county, radius around address or ZIP, ZIP codes, cities, metro areas, area codes, codes routes, neighborhoods
- SIZE OF BUSINESS – sales volume, square footage, expenses, fleet size
- OTHER – years in business, ethnicity
Request for more information…
Please let us know what we can do to fulfill your needs and further your plans.