Dentists Contact Lists

What​‍​‌‍​‍‌ if you offer dental implant systems to medical doctors? Or market orthodontic equipment to general physicians?

Reaching out to non-dentist healthcare providers is a waste of time. They’ll likely just delete your email or ignore your call. They don’t do anything with dental care. Even if you have the most advanced dental equipment or the most innovative software and materials, it’s all irrelevant to them. They’re not performing dental procedures or treating oral health conditions. They don’t have the necessary background or certification to use products that are specifically for dentists. When they have dental issues themselves, they send their patients to see a dentist.

How​‍​‌‍​‍‌ does that feel? Like you are marketing to practitioners of a completely different healthcare profession, aren’t you?

This is what happens when you use generic provider lists for dental marketing. You end up targeting medical doctors instead of dentists. They prescribe meds and treat overall health issues. You’re trying to sell dental gear to doctors without dental clinics or even chairs. You’re pushing dental practice management software to MD offices that use different systems for patient care and billing.

For​‍​‌‍​‍‌ how long have you been handling the dental marketing campaigns that almost never result in any response? How much money have you thrown away on healthcare providers that are not licensed dentists?

How has it affected your customer acquisition costs? What’s the impact on your marketing ROI, especially when you approach providers who aren’t looking for dental-specific products? It’s also a challenge to target dentists directly when your budget is being drained by hitting other professionals instead. How do you feel about marketing dental equipment when the dentists who need it most don’t hear your message?

Maybe you’re starting to doubt direct-to-provider dental marketing. It’s possible you’ve accepted really low response rates as just the way it is in the industry. You might be noticing competitors do well with targeted licensure verification. Meanwhile, your general healthcare campaigns could be a waste of money if they’re reaching non-dentists.

However, there are licensed dentists. They need dental equipment and practice solutions. They are actively looking for better tools for their dental practices.

Dentists Think Differently About Practice Solutions—And That Changes Everything

What​‍​‌‍​‍‌ differentiates a certified dentist from other health care providers? Dentists pursue either a Doctor of Dental Surgery (DDS) or a Doctor of Dental Medicine (DMD) degree. These programs focus on oral health, dental procedures, and restorative techniques. Consequently, they are the only ones having the specialized training that medical doctors don’t have.

They diagnose and treat diseases that affect the teeth, gums, and mouth. What sets them apart is that their entire practice revolves around oral health. They handle procedures like fillings, crowns, and root canals, as well as extractions and cleanings. Doing these tasks requires specialized dental equipment and materials.

Dentists have their own licensure and rules to follow. They’re also regulated by state dental boards that set specific standards for the profession. These boards review dental products, checking how well they work in practice, how comfortable they are for patients, and how efficient they are in procedures. They also look at how easily solutions fit into a dental office’s daily routine.

What does that mean for your dental marketing approach?

Communication has a big impact on dentists. It’s not just about knowing the ins and outs of their practice, but also being able to explain procedures and address oral health issues in a way that makes sense to patients. The goal is to find practical solutions that actually work for dental practices. They:

If you use the same marketing approach for all healthcare providers, it won’t resonate as well. Medical doctors won’t connect with messages about dentistry, while dentists will instantly recognize your expertise. By targeting licensed dentists with verified state credentials, you’re talking to people who truly get it. They perform dental procedures and run clinics daily.

The Dental Specialty Factor That Changes Everything

Each dental specialty has its own unique needs and shopping priorities. General dentists are the go-to people for oral care. Their focus is on preventing problems, fixing teeth, and doing simple extractions. Because of this, they need a range of equipment that can handle different procedures.

Orthodontists focus on straightening teeth and fixing bites with the help of braces and aligners. They need the right equipment and tools for the job. Periodontists concentrate on gum disease treatment and dental implant placement. They rely on special tools and implant systems to get it done. Endodontists specialize in root canal treatments, so they use specific tools like files, locators, and obturation systems to complete the procedure.

Oral surgeons do complicated procedures like pulling teeth and jaw surgery. They use specialized tools and anesthesia equipment to get the job done. Pediatric dentists focus on kids. They need smaller tools and equipment to help manage behavior. Prosthodontists are the experts on crowns, bridges, and dentures. They require lab equipment and materials to restore teeth.

Imagine how much smoother dental marketing could be if you targeted dentists who actually perform the procedures your products support.

You’re not pitching orthodontic brackets to general dentists; instead, you’re working with orthodontists who frequently put braces on patients. Similarly, you’re not selling endodontic files to oral surgeons who do not perform root canals. Rather, you’re talking to endodontists who are experts in this area.

Furthermore, you’re not marketing pediatric dental equipment to prosthodontists who only see adults. Instead, you’re dealing with pediatric dentists who exclusively work with kids.

The conversation is moving away from talking to doctors about services they don’t provide to focusing on actual clinical uses with licensed dentists instead. These dentists have the right training and credentials. Their patients can truly benefit from dental products and practice solutions.

How much easier is dental marketing when you’re reaching dentists who actually perform the procedures your products are designed for?

You’re not pitching orthodontic brackets to general dentists who refer orthodontic cases to specialists. You’re connecting with orthodontists who place braces daily. You’re not marketing endodontic files to oral surgeons who don’t perform root canals. You’re reaching endodontists who specialize in root canal therapy. You’re not offering pediatric dental equipment to prosthodontists who treat adults. You’re connecting with pediatric dentists who treat children exclusively.

The conversation shifts from educating medical doctors about dental care they don’t provide to discussing clinical applications with licensed dentists who have the training, credentials, and patient populations to actually use your dental-specific products and benefit from your dental practice solutions.

Stop Marketing Dental Products to Healthcare Providers Who Don’t Practice Dentistry

Dentists’ contact lists offer something healthcare data typically can’t provide: really targeted information. They focus on specifics like licensure by state and specialty credentials. This makes it easier to find details on practice ownership. You can use these lists to track down licensed DDS/DMD dentists who do hands-on dental work and own their own practices. Since these professionals are in the market for dental gear and solutions, they’re prime targets for your products.

Unlike general healthcare providers who might refer patients to dentists, these dentists specialize in oral care and have the expertise to buy and use dental products. With the right credentials and authority, they’re in a good position to invest in what you’re selling.

What would it do to your response rate if every healthcare provider you contacted was a verified licensed dentist?

Think about what changes when your entire dental marketing focuses exclusively on verified DDS/DMD practitioners. Your dental handpieces reach dentists who perform restorative procedures daily. Your dental implant systems connect with periodontists and oral surgeons who place implants. Your dental practice management software lands with practice owners who need dental-specific billing and treatment planning. Your orthodontic materials reach orthodontists who specialize in tooth alignment.

You’re not wasting dental marketing budget on medical doctors, physician assistants, or healthcare providers outside dentistry. You’re connecting with licensed dentists for whom your dental-specific offerings are immediately, professionally relevant because they’re performing dental procedures and running dental practices that require exactly what you’re selling.

What Does Success Look Like with Dentist Targeting?

Imagine launching a dental marketing campaign knowing that every provider has verified state dental licensure. How would that change your messaging? Your credibility? Your results?

You’re speaking their language when you focus on clinical techniques with dental school grads, rather than starting from scratch. Reach out to dentists who can quickly spot areas where their practice needs improvement – your messaging will resonate with them. This approach beats trying to reach a broader healthcare crowd, where most people aren’t dentists. Instead, you’re talking to dentists who specialize in oral health and need what you’re offering. This isn’t about selling dental gear to people focused on treating diseases affecting the whole body.

Imagine launching a dental marketing campaign knowing that every provider has verified state dental licensure. How would that change your messaging? Your credibility? Your results?

Instead of starting messages explaining what dentistry is, you’re discussing clinical techniques with practitioners who completed dental school. Instead of marketing to broad healthcare audiences where most don’t practice dentistry, you’re reaching dentists who immediately recognize their own practice needs in your messaging. Instead of promoting dental equipment to providers who treat systemic diseases, you’re connecting with the licensed dentists who actually treat oral health conditions and need your solutions.

How would your response rate change if every healthcare provider you reached out to was a verified licensed ​‍​‌‍​‍‌dentist?

Think about how your marketing efforts differ when they’re only targeted at verified DDS/DMD dentists. This approach ensures your dental handpieces reach the dentists who perform restorative procedures every day. Your implant systems are used by periodontists and oral surgeons who implant teeth, so they’re a good fit. Your practice management software helps dental practice owners with billing and treatment planning. Meanwhile, your orthodontic materials go straight to orthodontists who specialize in aligning teeth.

You’re not launching a blind marketing attack on random medical professionals. You’re zeroing in on licensed dentists who genuinely care about your services. These dentists are the ones performing procedures and running their own practices, so your products are right up their alley.